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GLOBAL CTA MICROCOPY LIBRARY
To keep the whole website conversion-focused, developers/designers should use these consistently rather than generic “Learn More” or “Submit.”
Calculator
Calculate My Trial LeakageUse approximate numbers. Takes only a few minutes.
Review
Book My Participant Journey Review30 minutes. One study. No replacement-platform pitch.
Resource
Get the Free PlaybookUse the full framework immediately.Download
Send Me the Editable Version
No phone number required.
Pilot
Scope a Focused PilotOne workflow. One baseline. One measurable result.
GLOBAL FORM RULES
For low-intent resources, ask only:
First name Work email Company
Do not ask for phone number.
For the calculator, progressive capture can ask:
Role Phone/mobile Company plus relevant study metrics.
For the Participant Journey Review:
Name Work email Company Role Primary problem
Then immediately allow booking.
Do not make prospects complete 12 qualification questions before seeing the calendar.
GLOBAL SOCIAL-PROOF RULE
Until MinervaLedger has genuine clinical customer outcomes, do not fabricate CRO testimonials or logos.
Instead, use three proof types:
1. Expertise proof Explain the architecture, workflows, and underlying problem exceptionally well.
2. Diagnostic proof Give away high-quality calculators, maps, checklists, and operating frameworks.
3. Delivery-company proof Use Timechain Labs' legitimate enterprise engineering credentials where relevant, while clearly distinguishing TCL's wider delivery record from MinervaLedger-specific clinical customer outcomes.
As MinervaLedger acquires pilots, replace sections progressively with:
Before → intervention → measurable after
rather than vague testimonial quotes.
INITIAL WEBSITE CONVERSION PATH
The most important journey for launch should be:
Homepage
→ Pain-specific solution
→ Relevant Child Lead Magnet
→ Cost-per-Randomized-Patient Leakage Calculator
→ Personalized Result
→ Participant Journey Review
→ Booking
→ Confirmation
→ Focused Pilot
This means the site should be designed less like a traditional SaaS brochure and more like a self-diagnosing sales funnel.
The visitor should repeatedly experience:
“They understand my exact operating problem.”
then:
“They have given me a useful way to diagnose it.”
then:
“I can now see that the problem has an economic cost.”
and only then:
“It is worth talking to them about fixing it.”